Promo Producer - BT Sport

The role of Promo Producer is responsible for the end-to-end production (conceptualisation, scripting, directing, producing and packaging) of promotional content for BT. 

Why this role matters


The Promo Producer will work within a team of Producers, enhancing the collective knowledge of on-air promotion guidelines, design, filming and editing techniques; all designed to promote BT Sport & BT TV’s content and navigate our viewers across our platform & portfolio of channels.

The On-Air Promo Producers are key members of the BT Creative team. Their primary purpose is to produce high quality On-Air Promotions, Marketing and Corporate videos which encourage consumers to engage, watch & subscribe to BT’s channels and television platform, whilst always striving for the best creatively to build a strong TV brand for BT.


What you’ll be doing

The role of Promo Producer is responsible for the end-to-end production (conceptualisation, scripting, directing, producing and packaging) of promotional content for BT. 

With a strong creative background and a good eye for what makes a compelling and attention-grabbing promo, this role will also be responsible for fulfilling BT TV’s contractual obligations with our respective rights bodies in terms of promotional material.

Role requirements:

  • A proven track record within the creative TV industry.
  • Strive for creative excellence when writing, editing & producing television promos that drive & raise conversations.
  • Strong creative skills and creative judgement.
  • A passion and knowledge for sport, music, films and TV.
  • A high level of attention to detail.
  • Work that demonstrates the BT TV & Sport promo personalities.
  • The ability to approach a common theme from a unique perspective.
  • A great sense for visuals, copy and music.
  • The ability to pitch clear and concise ideas to brief using good written and verbal communication skills.
  • Clear knowledge of the production processes, relevant tools and techniques.
  • Ability to self edit to an offline standard (AVID preferred).
  • Experience of dealing with contributors (actors, voice-over artists, personalities and presenters).
  • Ability to interpret marketing & programming strategy priorities in order to best deliver to brief.
  • The ability to generate original ideas for promotions and larger 360-degree promotional campaigns across multiple platforms.
  • Ability to work to tight budgets and deadlines.
  • Strong planning & organisational skills in order to manage projects.
  • The ability to be a team player who is just as happy to brainstorm with colleagues to the benefit of their work as they are to work independently.
  • Client / audience focused.
  • Sound editorial and compliance judgment.
  • Interpersonal and communication skills sufficient to establish and maintain effective working relations with a range of internal and external contacts.
  • The resilience to sustain performance when under pressure from a high volume of work and conflicting priorities.
  • The ability to demonstrate initiative and work flexibly and independently.
  • Manage the storage of content and projects on the AVIDs.
  • Advise & support freelancers about systems within the On-Air Department.
  • Keep up to date with their work’s associated music returns.
  • Comply with the regulatory, fair trading and competition rules in line with OFCOM guidelines.


We’ll also need to see these on your CV:

  • Relevant Promo or Production experience.
  • Excellent script writing skills.
  • Experience and proficiency in directing talent.
  • Good organisational skills.
  • Experienced user of editing systems as producer/directors.
  • Self-operate editing to offline standard (preferably Avid).
  • Able to work in a focussed manner within a fast paced environment.
  • The ability to conceptualise and storyboard ideas and deliver completed on-air promotions for transmission.
  • Experienced in planning and directing shoots as well as proven experience in directing live action.
  • Producers should have some operational experience or practical awareness of working within regulatory guidelines, particularly OFCOM.
  • Similarly, an awareness of Health and Safety Codes of Practice in TV production environments would be an advantage.


Interested? Please apply via our recruitment portal now with your showreel and CV to be considered.