London

permanent

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Director of PR

An exceptional opportunity to lead the PR activity for a successful global Media Group. 

Our client is a well-known content production and distribution company, with a global reach and offices in multiple territories including the UK, US and Australia.

 

Highly regarded for creating top calibre drama and entertainment series, the company has successfully sold content into more than 50 markets and now has shows playing on every continent .

 

They are now looking to appoint an experienced and entrepreneurial TV PR executive to lead their PR efforts in the global marketplace and help bolster their positioning as a leading quality content provider.

 

 

The Role

 

Reporting to the VP Marketing & Comms, the PR Director will be tasked with directing regional agencies across all territories; building and maintaining key media relationships; and ensuring the ongoing reputation of the company, its programming and its executives.

 

As the company continues to expand, there will be ample opportunity for the right candidate to grow in this exciting role.

 

 

The Candidate

 

The successful candidate will be a self-starter with an extensive background in TV PR; an excellent understanding of content and marketing; and a firm grasp of both consumer and corporate communications.

 

Highly organised, they must be confident working with high profile broadcast partners, dealing with internal stakeholders and able to effectively oversee multiple international agencies.

 

This role demands someone proactive, who can confidently work independently and is adept at reporting internationally.

 

Key Responsibilities:

  • Build and maintain media relationships to position the company as a leading content provider across key audiences including UK, Europe, Asia, Australia, Latin America and Canada
  • Direct regional PR agencies across all territories, including both established and emerging markets
  • Manage internal and external communications. Create internal communications protocol and send press cuttings
  • Manage and instruct regional PR activity in line with the strategy agreed by the Marketing and Communication department to maximize business objectives
  • Take part and devise budget communications strategy and ensure its successful roll out. Devise company key messaging
  • Overseeing on-going media relations efforts to maintain high visibility of the company around content markets, work with local unit publicists to ensure strong consumer media campaigns are executed around shows for which the company is producer, as well as ensuring the production entity is correctly credited in all trade facing activity.
  • Implement a corporate and programming profiling campaigns within the television trade press globally while creating a PR strategy with HO Marketing and Comms which presents clear messages to the following stakeholders: Broadcasters, Production companies, Creatives, Broader media industry and Technology industry.
  • Execute social media activity and campaigns around key news, show launches and company profile alongside the marketing team
  • Manage the planning and timing of campaigns/news pipeline around key calendar dates including global content markets and the launching of new business entities/divisions
  • Expand and maintain an on-going dialogue with international and national media contacts/stakeholders
  • Managing press release pipeline and leading strategic interviews with agencies
  • Take an active role in the preparation of executives for interviews and public appearances. Help streamline key message points for interviews and reinforce company messages throughout all forms of PR execution
  • Maximize the PR opportunities, through all agencies, presented by the major television industry events e.g. MIPCOM, MIPTV, NATPE, LA Screenings and other international and local markets.

Details

An attractive remuneration package will be available for the successful candidate.


To arrange a discussion about the role in complete confidence, please send your details online.

 

Alternatively write directly to our MD, Anne Fenton who is handling this search (and if Lumina doesn’t already have your CV/resume, please send it – or a link to your LinkedIn profile).