Senior Manager, Digital
If you are experienced in strategy for digital products, driving audience traffic across channels and developing new digital products such as mobile apps, VOD properties etc, then we want to hear from you!  

Must be an excellent team leader too!


Our client has an exciting opportunity for a Senior Manager to work on their existing digital products to help drive audience traffic across channels, but also to develop new digital products going forwards – websites, mobile apps, VOD properties etc. You will also be leading a team of 2, so a great team leader who is willing to develop and motivate their direct reports is key.

With a dual reporting line, the Senior Manager will be responsible for the commercial KPI delivery, strategic direction, budget management, creative direction and product development across  non-linear platforms for our clients UK children’s and entertainment brands, including VOD, mobile and TV apps and websites.


It will work closely with the Programming teams to ensure content rights are protected, programming and brand strategies are consistent with TV lead but at the same time exploit (and create) VOD and digital content within the digital team.


You will also have experience of supporting an external sales teams who are tasked with selling inventory as well as experience of implementing and managing ad inventory, maximizing viewing of digital content and analysing analytics to improve performance and hit KPIs especially across our kids business.


You must have solid strategic experience, we are not looking for someone just on the technical side of things, strategy is just as important.


Key Responsibilities:

  • Budget and targets – Ensure monetary KPI’s are achieved. Oversee digital budgets; managing digital P&L and planning new expenditure.
  • Monetisation - Build strong relationships with digital advertising sales agencies to ensure the commercial viability of all digital products, implementing unique sponsorship opportunities and setting up new revenue streams. Diligently report revenues to stakeholders in the business.
  • Strategy - Remain up to date on key developments in the market, highlighting challenges and identify opportunities around existing and new technologies and platforms.
  • UX - Review and refine the Information Architecture (IA) and overall UX (user experience) to ensure optimal performance.
  • UGC - Develop user-generated content tools which encourage a 360 experience with our TV channels and digital portfolio.
  • Leadership - Directly manage and lead a small team of Digital Content Producers in the creation and commissioning of innovative and engaging content (e.g. games, short-form programming)
  • Project Management - Ensure day-to-day updates and large scale projects appeal and interest the audience, and are delivered to tight deadlines and budgets.
  • On-Air Promotion - Drive usage through the production of powerful on-air promotions and stunts.



Qualifications/Experience Required:

  • Typically five years’ experience developing and evolving successful consumer focused websites, VOD properties and/or mobile apps.
  • Must have experience of managing a team and be comfortable and confident in managing critical stakeholder relationships.
  • Must be commercially minded with experience of developing and delivering digital revenues.
  • Proven ability to take ownership and manage multiple projects, prioritise and deliver results.
  • Conversant with different ad-serving, video, CMS and UGC moderation platform and technologies; comfortable coordinating between different internal and external teams to solve problems.
  • Experienced with regulatory parameters, in particular around the collection of children’s data and targeted advertising.
  • Knowledge of API usage and web application hosting.
  • Able to manage and control budgets effectively.
  • Experience with collaboration tools.
  • A user-centered design approach to understanding audience needs and validating solutions.
  • Experience within children's media would be advantageous but not essential, however an interest in the area is essential.
  • A good understanding of social media, such as Twitter, Facebook and Instagram.
  • A good understanding of ASO and SEO techniques.
  • Excellent presentation, communication, and influencing skills.



Send us your CV today if you meet the above criteria!

Please click the 'apply' button to send your CV and a cover letter via grapevinejobs.