Hammersmith

Fixed Term - 6 Months

Edit

EDIT THIS AD

CRM Manager
We are seeking an experienced Head of CRM and Retention to define and execute the CRM strategy for NFL Game Pass International. 

A passionate sports fan with an intuitive understanding of customer experience, you’ll strengthen our relationships with customers and drive engagement on our platform.

WHAT’S YOUR NEW ROLE ABOUT?

Perform the digital sports content and media group has announced a comprehensive strategic agreement with American football’s NFL which will see us marketing the league’s television and digital rights in several global territories outside of USA and Europe. A significant part of this agreement will see us marketing the NFL’s digital subscription product NFL Game Pass in over 100 countries including Brazil, Mexico, Japan and Australia.


As an experienced head of CRM and retention you will lead the definition and execution of the CRM strategy for NFL Game Pass International. A passionate sports fan (Ideally NFL) with an intuitive understanding of customer experience, you’ll harness your knowledge in digital & mobile CRM to run a program of personalised communications that strengthen our relationships with customers and drive engagement on our platform.


You will have experience setting up and operating marketing technology platforms to deliver highly personalised and relevant direct communications. With strong analytical skills you will be comfortable translating complex data and insight into simple and meaningful customer initiatives and communications.


You will have experience working with agencies and will have run successful CRM programme for a major brand or sports property either from an in-house or agency position.


You will have experience of coordinating a small (but perfectly formed team) to execute your strategy.

 

HERE’S YOUR ROLE BROKEN DOWN (NOT ALL OF IT, JUST THE MOST IMPORTANT STUFF)

  • Develop and continually optimize the CRM strategy, including customer journey optimisation, in alignment with the global strategy, to deliver personalized customer experiences throughout the entire journey, across multiple channels.
  • Own the execution of the strategy supported by central and local resources. Work together with the wider Marketing Teams.
  • Provide regular analysis & reporting on success metrics (e.g. customer conversion, engagement/ retention, win-back) to the business.
  • Develop deep understanding of our customer base and share these insights with the wider Marketing team and NFL stakeholders.


DO YOU HAVE THESE ESSENTIALS?

  • Experience leading CRM initiatives (brand or agency-side) from end-to-end (strategy to day-to-day execution, analysis/ reporting)
  • Proven experience in digital CRM media, email / mobile app campaign management, analytics, & conversion optimisation.
  • Strengths in problem solving, issue-resolution, ability to work in a deadline-driven dynamic work environment, attention to detail, and ability to multitask.
  • Knowledge and experience in analysis of rich data sets and driving actionable insights.
  • Proficiency with Marketing Automation Technology Platforms.
  • Ability to thrive in a fast paced, innovative and collaborative international environment
  • Experience in working within a matrix international organization and with multiple agencies.

 

IT WOULD BE GREAT IF YOU HAD THESE DESIRABLES TOO

  • 6+ years CRM experience
  • Degree level (or equivalent) education in related subject
  • Experience working in an international environment / global organisation
  • Experience launching new and innovative digital products & services
  • Line management experience

 

HERE’S A LITTLE MORE ABOUT US

At Perform Group we like to consider ourselves a progressive, dynamic, fun and fast-paced global sports media broadcasting company. We are passionate about what we do and good at it too! We have over 2,800 employees with an extensive network of freelance specialists. We have a strong team with experts from Netflix, Prime Video, BBC iPlayer, YouView and Now TV.  We’re growing rapidly and launching into new global markets every year.

 

DAZN is our sports streaming service that allows fans to watch their sport, their way, live or on-demand.  With access to the world’s best sports, fans can watch their favourite teams, leagues and players anytime, anywhere.  DAZN has over 8,000 live events a year and features the widest array of live sports ever offered on one TV service. 


DAZN is currently available in Canada, Germany, Austria, Switzerland and Japan on most connected devices including Smart TVs, smartphones, tablets and games consoles. In 2018, we’re soon to be launching in the US and Italy.


Find out more at  www.performgroup.com  and  media.dazn.com


THE BENEFITS YOU WILL ENJOY WHEN YOU JOIN WILL INCLUDE…

25 days’ annual leave (increasing by 3 days after 3 years), single cover Aviva Private medical insurance*Life Assurance (4x annual salary), matching pension contributions up to 5%, Travel LoanCycle to Work Scheme* and more.


And there’s more…… you’ll have access to the Perform/DAZN online learning portal (MindTools) and be part of our Career Deal, which aims to support your continued professional development. We also have a structured management development programme and a financially rewarding ‘Refer a Friend’ scheme. If you fancy a move abroad, Perform are currently seeking the best talent in the world.


*Please Note – some of these benefits will be available to you upon successful completion of your probation.


NEXT STEP
To Apply:
Please CLICK HERE to see this role on our own careers site and apply.