Chiswick Park, London

permanent

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Senior Consumer Marketing Manager

The IMG Events Arts & Entertainment team are looking for a Senior Consumer Marketing Manager who will drive the marketing strategy and campaigns for The Big Feastival, Natural History Museum Ice Rink and London Bierfest.

About the Role

The IMG Events Arts & Entertainment team are looking for a Senior Consumer Marketing Manager who will drive the marketing strategy and campaigns for The Big Feastival, Natural History Museum Ice Rink and London Bierfest. Partnering closely with the Event Directors & Managers, they will execute the campaigns for assigned events to ensure they achieve maximum ticket sales. 


Reporting into the Senior Consumer Marketing Director, the Senior Consumer Marketing Manager will oversee the relationship with key media agencies and managing event budgets, as well as working with Digital and the Senior Vice President, Consumer Marketing on new projects, content and best practice.


Key Accountabilities

  • Alongside the Event Directors/Managers lead the strategy and execute the multichannel marketing campaigns for assigned events, working with Marketing team to achieve maximum ticket sales
  • With the Senior Consumer Marketing Director, lead ticket modelling and ticket sales/revenue forecasting
  • Work closely with ticketing department and ticketing agencies on the ticketing set-up for assigned events
  • Manage event creative development, website refreshes and agency pitches
  • Manage relevant external supplier relationships, such as media partners, stakeholders, agencies; contracts, delivery and review
  • Brief media agency on advertising campaign objectives and budgets, monitor the results of the media plan and work with the agency to adjust and optimise as necessary
  • Manage marketing budgets for each event working to find efficiencies, savings and greater ROI wherever possible
  • Work closely with Account Management team and Sales team to fulfil marketing requirements for sponsors and partners
  • Organise and manage the onsite box office teams for guest list, press, etc.
  • Work closely with Digital Manager to ensure marketing campaign messages and key timings are aligned with the digital and social strategy
  • Drive innovation and new practices, keeping on top of latest trends and competitor activity.

 

Knowledge & Experience

Mandatory:

  • Proven experience of working in an events/ client-facing marketing environment with a portfolio of events where selling tickets is the key measure of success
  • Previous Senior Marketing Manager role
  • Ability to build and maintain effective relationship with a range of key internal and external stakeholders
  • Understanding and enthusiasm for marketing in practice
  • Ability to work calmly under pressure and meet deadlines a must
  • Up to speed with current marketing trends, techniques and platforms is imperative.


Desirable:

  • Excellent commercial awareness and business sense
  • Relevant event experience, both at the planning stages and on site
  • Knowledge and interest in music and family events
  • Strong relationships with media owners and/or digital platforms.


Working Conditions

  • This is a permanent position based in Chiswick Park, London
  • Working hours are 9:30 – 17:30, Monday to Friday
  • Occasional travel/weekend work may be required.

 

Why IMG ?

We want you to have a career you're genuinely excited about - as well as opportunities to learn and challenge yourself or mentor others.

 

IMG is highly invested in the career development of its employees. If successful in your role, it should provide you with a stepping stone to the next stage and beyond. For example, a role that people previously advanced to from the role or the level of this position is Consumer Marketing Director. It is important to note that while most people look at the position of their line manager as the next step, there is significant opportunity for cross-promotion across the many different divisions of the company. This is possible because of the vast scope of our company and will be strongly encouraged.


As a valued employee you will have access to development tools including the Events Leadership Academy and the Events Mentoring scheme to support your career and personal development with IMG.

 

Business Overview

IMG Events

IMG own, operate or commercially represent more than 800 events around the world, including culinary and music festivals, mass participation events, international fashion weeks and leading tournaments and championships in more than a dozen sports.

 

Arts & Entertainment

The Arts and Entertainment department produce a diverse range of consumer events and exhibitions both in the UK and abroad. Projects include The Big Feastival (a music, food and family festival in the Cotswolds), the Hampton Court Palace Festival, the Natural History Museum Ice Rink, Hyde Park Winter Wonderland, The London Bierfest, Melbourne International Flower & Garden Show as well as the U.S. tour of the Pompeii exhibition, global tour of Mummies of the World exhibition and the final world tour of the Tutankhamun exhibition.


NEXT STEP
To apply: 
Please click here to see this role on our own careers site and apply.

Applications close on Friday 5th October, 11:59pm BST

IMG is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.